People, Precision and Progress: The Secret Behind Anochrome Group’s Continued Growth
For nearly 80 years, Anochrome Group has been pushing the boundaries of surface finishing – steadily building one of the UK’s most respected independent metal coating businesses.
Rooted in the Midlands and expanding into Europe, the company has grown with purpose, combining deep technical expertise with long-term investment and a people-first approach.
Now, with a renewed sense of momentum and a clear strategy for the future, Group CEO, Mark Jones and his team are ready to share a story that’s long been unfolding behind the scenes – one of resilience, reinvention and a quiet ambition turning bold.
Mark Jones promoted to Anochrome Group Chief Executive after rising through the ranks since 2016.
Scaling with Purpose: From Wolverhampton to Warsaw
Anochrome’s story began in 1946 with a small chrome and nickel-plating unit in Wolverhampton, not far from the town centre. From those early foundations, the business expanded through a mix of organic growth and savvy acquisitions.
The company quickly developed a reputation as a technical pioneer. By 1980, it was the first in the UK to operate zinc flake coating systems like Dacromet and to introduce Polyseal processes. Anochrome later acquired Inlex Locking, bringing a unique “plate and patch” capability that integrated thread locking and sealing under one roof - a distinctive advantage that remains central to its portfolio today.
While others hesitated during the 2008 financial crash, Anochrome doubled down, investing in new sites in Poland and the Czech Republic to diversify its reach, strengthen its supply chain and serve European customers more effectively.
“We’re still fully committed to automotive but it’s about resilience,” says Mark. “We’ve gone from 90% automotive to around 60% - not by shrinking but by growing in new sectors like rail, wind energy, nuclear and soon aerospace.”
Today, the group operates six sites – four in the UK, plus Poland and Czech Republic – and employs around 250 people.
Growth and Investment, the Anochrome Way
Anochrome’s growth is steady by design, built on expanding what it can deliver, not chasing attention.
“We’re not corporate, but we take a professional, long-term view,” says Mark. “We’re as proud of investing in our people, environment and sites as we are in machinery and technology.”
That ethos is clear across the group. From directors working toward MBAs to site managers completing IOSH safety training, investment in skills runs deep. “We’ve got training happening at every level,” Mark adds. “From basic literacy to advanced auditing, it’s part of our culture.”
The same principle drives Anochrome’s approach to automation. New robotic lines, bespoke machines, and smart environmental controls are being introduced one site at a time.
“You finish the automation cycle at one facility then shift focus to the next,” says Mark. “It’s how we maintain momentum without overwhelming the team.”
Production Supervisor Ewelina Lewocka and Quality Engineer Richard Doody completed the national leadership programme in under 18 months.
Smarter Factories, Greener Operations
The results of this approach are already visible. Anochrome’s Walsall site recently saw a major upgrade, including cutting-edge machinery to modernise one of its largest bays. The investment boosted capacity, throughputs and product quality, while cutting energy, gas and water usage, and improving waste management and working conditions.
Wolverhampton Electro Plating (WEP) and Inlex Locking also saw a major leap forward, following the strategic acquisition of assets, licenses and skilled staff from the Electrolytic Plating Company (EPC). Anochrome saved 14 jobs, brought in new team members and brought all acquired equipment into full operation - strengthening both sites’ capabilities and securing customer continuity.
The team at Anocote Czech Republic is installing a new automated pre-treatment plant, promising major gains in both productivity and environmental impact. A new robotic dip-spin unit is also under development, representing another leap forward in automation and performance.
Across the group, continued investments reflect a deep commitment to sustainability. From upgrading infrastructure and expanding its electric vehicle fleet to reducing energy and water consumption, Anochrome is taking tangible steps to reduce its environmental impact. “It’s not just about ticking compliance boxes,” says Mark. “It’s about making smart investments that reduce cost, impact and improve our long-term competitiveness.”
"We’re creating environments people want to work in – brighter, safer and more welcoming. That’s how you retain talent and build a team that takes pride in what they do."
Quiet No More – Leading with Intention
Anochrome has traditionally let its performance speak for itself. But as the company approaches its 80th anniversary, the team is adopting a new approach.
“We’ve always kept a low profile,” Mark reflects. “But we’re starting to realise the value of sharing what we do, not to boast, but to connect, inspire and take pride in our progress.”
Ilona Pitt, Director at Made in Group agrees. During a recent visit to Anochrome’s head office, she met with Mark Jones, along with Denis Rainbird, General Manager at WEP and Kev Walton, Director of Thread Locking, Sealing and Purchasing – all playing critical roles in the company’s forward momentum.
“What struck me wasn’t just the scale of investment,” Ilona says, “but the intention behind it - better working conditions, greener practices, and building long-term resilience. Anochrome is exactly the kind of British manufacturing story that deserves to be told - ambitious, grounded and doing things the right way.”